EYRĀ Casting — Open Call
We're looking for
one face.
Not an influencer. Not a model. Not someone with a million followers. One real woman who'll become the founding face of EYRĀ — and grow with the brand from day one.
Scroll to learn more
Imagine this
Your face on a beauty brand.
From the very beginning.
Not a one-time collab. Not a sponsored post that disappears in 24 hours.
A real, permanent role as the founding face of EYRĀ.
You'd be in the campaigns. On the website. In the story we tell for years to come. When people discover EYRĀ — they discover you first.
And here's the thing: you don't need followers for this. You don't need experience. You don't need to be a model. You just need to be someone who believes in what we're building
— and isn't afraid to show her real face.
What this role means
01
Founding face status
You become the first person associated with EYRĀ. Your face, your story, your presence
— woven into the brand from day one.
02
You grow with us
This isn't a one-off campaign. As EYRĀ grows, your visibility grows with it.
New products, new campaigns, new chapters — you're part of all of them.
03
A real partnership
Not a transaction. A relationship. You'll have a voice in how the brand shows up
— because you'll be the one wearing it.
Let's be clear
This isn't a regular brand deal.
We don't need
✗A huge following
✗Modeling experience
✗A perfect feed or aesthetic
✗Viral content or trending audios
✗A polished pitch or resume
We're looking for
✓Confidence in who you are
✓A face that tells a story
✓Someone who cares about what goes near her eyes
✓Realness over perfection
✓The energy to build something together
How to enter
One video. That's it.
1
Film yourself
No script. Just you, your natural lashes, and 15 seconds of whatever feels right.
Show us who you are.
2
Post it
On Instagram, TikTok, or both. Tag @eyraform and use the hashtag below.
That's your entry.
3
We find you
No votes. No popularity contest. We watch every single entry.
If you're the one — we'll reach out directly.
#beEYRA
Post your video with this hashtag. We're watching every entry.
This is a founding role
When EYRĀ grows, you grow with it.
The woman who becomes the face of EYRĀ won't just be in one campaign.
She'll be part of the brand story — permanently.
New products. New markets. New chapters. We're not looking for a model. We're looking for our person. No product is provided for this casting. No compensation is guaranteed at entry. If selected, full terms will be discussed directly. EYRĀ reserves the right to select or not select any participant.