The woman behind EYRĀ
I spent 6 years in the lash industry. Then I built what was missing.
EYRĀ was born from thousands of hours working with lashes, training professionals, coaching entrepreneurs — and realizing that no product on the market combined real results with a formula I could fully stand behind.
The origin
I've seen what lash serums can do — the good and the bad.
For over 6 years, I worked in the lash industry. Training professionals. Coaching beauty entrepreneurs. Studying formulas, ingredients, and what actually works on lashes — and what doesn't.
I've seen clients come in with irritated, thinning lashes from serums that promised the world. I've seen women terrified of trying anything new because of the horror stories — eye color changes, sunken eyes, darkened eyelids. And I understood why they were scared.
I couldn't find a single product that I felt 100% confident recommending. One that combined visible results with a clean, prostaglandin-free formula. One that was built with real industry knowledge, not just marketing claims.
So I decided to create it myself.
Built on expertise, not hype
6+
Years in the lash industry
From hands-on lash work to training professionals and coaching beauty business owners.
50
Beta testers before launch
Real women tested our formula for months. 93% noticed longer-looking lashes within 6 weeks.
0%
Prostaglandins
Not a trace. Not now, not ever. We made that decision on day one and we'll never compromise on it.
Why EYRĀ exists
Because you shouldn't have to choose between results and safety.
Most lash serums that actually work contain prostaglandins — ingredients linked to iris color change, orbital fat loss, eyelid darkening, and irritation.
The safe alternatives? Most of them don't deliver visible results.
EYRĀ bridges that gap. A prostaglandin-free formula powered by Swertia Japonica, biotin, peptides, and vitamins that conditions lashes from the root — with real, visible results in 4 to 6 weeks. No compromise. No fear.
What we stand for
Safety first. Always.
Prostaglandin-free. Hormone-free. Paraben-free. Fragrance-free. We'll never use an ingredient that puts your eyes at risk.
Built by experience.
Not by a marketing team. Not by investors. By someone who spent years working with lashes and knows what they actually need.
Honesty over hype.
We'll never promise overnight miracles. Real results take consistency. A full lash cycle takes 3 months. We tell you that upfront.
Clean & conscious.
Vegan-friendly. Cruelty-free. Designed in France. Made without shortcuts, without compromise, and without ingredients we wouldn't use ourselves.
Chapter one
EYRĀ is just getting started.
We're launching with two products — The Lash Serum and the Perfect Brow Gel.
But EYRĀ was never meant to be a two-product brand. This is the beginning of a full beauty line built on the same principles: real expertise, clean science, and zero compromise.
EYRĀ means "a new era." And that's exactly what we're building — one product at a time.
— Alicia, Founder